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What is Catalog Processing?
Catalog processing services comprise eight important levers of eCommerce product management and data updation. This includes organizing, digitizing, and standardizing product information for online stores and eCommerce platforms.
Online buyers expect informative and detail-oriented product descriptions when making a purchase decision. Merely updating the website without taking care of crucial information gaps and nitty-gritty details is the leading reason why many online stores fail.
Through catalog processing, eCommerce brands can do an efficient job in pursuing difficult roles such as eCommerce data entry, product indexing, data enrichment, categorization, description writing, competitive analysis, and editing.
What Are The Benefits of Catalog Processing?
It takes plenty of backend effort to take products live on the storefront. From SEO to sales copy, catalog processing takes care of the organization and standardization of the entire catalog. Here are some of the reasons why catalog processing is crucial:
Search Engine Optimization (SEO): Catalog processing plays a crucial role in ensuring that products are appearing upon search. SEO-friendly product data is primed for search engines. By equipping product descriptions with customer-first attributes, standardized attributes, and detail-packed product descriptions, businesses enhance their online visibility. This boosts sales, drives organic traffic, and improves search rankings on Google.
Data Organization and Standardization: The catalog processing services are responsible for organizing and standardizing product data to bring consistency and uniformity across the catalog. This boosts the overall quality and accuracy of the catalog information. Organized data also allows for easier navigation, searchability, and filtering of products via attributes and features.
Elevated Customer Experience: A well-processed catalog is focused on improving customer experience. Through catalog processing, brands can deliver a user-friendly catalog layout that has relevant attributes, rich images, and accurate descriptions. This helps customers in getting a clear and accurate picture of the products and enhances browsing experience, customer satisfaction, and the likelihood of conversion.
eCommerce Product Catalog Processing: Methodology and Procedure
Product catalog processing is carried out in several steps, as it is a long-standing and continuous process. Here is how the process unfolds:
Step 1) Requirement assessment: The procedure begins with an assessment of the eCommerce store. Assigned managers learn about the project, and underline areas of improvement. Once issues are highlighted, the team overlays the route of data extraction.
Step 2) Data Collection: The information is now gathered from distinct sources such as manufacturer websites, retailer manuals, product sheets, and digital catalogs. This is done through automatic extraction and manual data filing.
Step 3) Data Entry and Validation: The entered data is collected through a predesigned catalog management system, which ensures the accuracy and completeness of the data. These datasets are validated quality checks, and crucial data points such as product headlines, price, and other attributes are verified.
Step 4) Copywriting and content: Compelling, benefit-first and informative product descriptions are written alongside product descriptions to highlight the key features and benefits of the merchandise.
Step 5) Product Categorization: Once the data is entered, the products are categorized into appropriate categories and subcategories based on the product taxonomy. Then, relevant labels are assigned to each category labels, which enables easy navigation by the customer.
Step 6) Image & Media Updation: Images are an integral part of product catalog processing. Once the text is uploaded, the images are consolidated, edited, resized, cropped, color corrected, and tailored to suit each product.
Step 7) Product Normalization: The products are normalized within the catalog to ensure consistency, uniformity, and accuracy of the data across the entire catalog.
Step 8) Attribute Standardization: The data is then standardized and normalized by formatting units of measurement, currency symbols, attribute values, and any other data elements according to predefined guidelines.
Step 9) SEO Optimization: Once the requirement of data and visual assets is fulfilled, the fields are optimized for SEO to improve the visibility of products in online searches and enhance organic traffic. This includes the addition of relevant keywords and metadata in product titles, descriptions, and attributes.
Step 10) Quality Assurance: A final check is performed to test the overall data, accuracy, and completeness of the information to make sure that the content is free of any errors, inconsistencies, and misinformation.
Acelerar’s Catalog Processing Services
- Accessible, SEO-friendly, and appealing catalog building and indexing
- Accurate, timely, and relevant information based on data sourced from online databases, suppliers, and store archives
- Visual assets, videos, and media to attract and retain your target audience
- Regular upkeep, content optimization, and management of the catalog
eCommerce stores require end-to-end catalog product services to bridge the information gap with their customers. Acelerar’s team of catalog professionals identifies the lackings in each brand.
From organizing the inventory to uploading high-quality visuals and publishing product data, we give each step the utmost care and due attention.
Here is the full range of catalog processing services offered by Acelerar:
Data Entry: Entering product information and details such as product names, sizes, descriptions, price ranges, and other customer-centric attributes. We have systems in place that accomplish the task through manual entry and automated extraction from legitimate sources.
Categorization: Entering data for products that are later categorized into various genres and themes. Appropriate labels and attributes are then assigned to each category. These categories and subcategories ensure that the product pages and item gallery can be navigated by the customers.
Images & Media Enhancement: Uploading and matching each product with various images and videos. These images are edited, resized, cropped, color corrected, and filtered to achieve a consistent theme across the store.
SEO Optimization: Optimizing product data, headlines, descriptions, and attributes for each image by incorporating relevant keywords and metadata to improve the visibility of products in online searches.
Copywriting: Writing engaging copy to attract customers and Creating compelling, sales-driven, and customer-forward product descriptions that highlight the benefits, features, and style of the products.
Quality Control: Verifying the accuracy and timeliness of data entered into the product pages and ensuring that customers can find relevant information to go with the products.
Catalog Updating: Updating the catalog with new product additions, removing discontinued items, and modifying existing product information as required. This ensures that the catalog remains accurate and up to date.
Why Choose Acelerar?
It is not enough to have all of the product catalogs in place, it’s also important to ensure that your catalogs are seamless. This also means that your customers are equipped with the necessary information in a way that eases their product navigation. This is where Acelerar’s product catalog processing comes into play.
In an intensely competitive market of eCommerce, businesses need efficient eCommerce catalog processing services to gain an edge over thousands of indistinguishable online brands. The content processing services present a consistent story across all channels.
Our state-of-the-art tools and trained professionals enhance the quality of your catalogs and bring noticeable improvement to your product pages.
With Acelerar, you get:
Expertise: We have deep domain expertise that comes from working in the eCommerce industry for years. We’ve worked with a significant number of global online retailers who share our passion for detail-oriented and resource-intensive catalog processing for their online brands. Our experience, combined with knowledge and insights, allows us to deliver effective solutions that are tailored to your specific requirements.
Efficiency: We prioritize providing cost-effective solutions without compromising on quality. Our flexible pricing options cater to your catalog needs without burning a hole in your budget. We are known for delivering exceptional value and noticeable results within months of executing the project.
Workflow: Our dedicated programs are streamlined to match the unique dynamics of online retailers. This enables us to execute our multi-step process without managerial speed bumps or logistical blowbacks.
Dependability: As a reputable US-incorporated organization, we prioritize building trust and fostering long-term partnerships with all of our past, present, and potential clients. This allows online retailers to entrust us with their catalog processing requirements.
Personalization: We get a rough outline of your goals and take a gauge of your specific requirements to come up with customized strategies and tailored solutions. This way, we optimize the catalog processing that enables you to reap maximum benefits with your one-time investment.