Hot selling

70 Practical Tips for an Awesome Email Marketing Campaign

Author

Admin@Acelerar

Against popular perception, if you think that emails are still a powerful way to get in touch with your customers for conversions, you are absolutely right.

Statistically speaking, north of 200 million emails are sent out every minute globally.
And not just that but as per a study by MarketSherpa, 72% U.S. adults prefer to be communicated by the companies via email.

So why do people think that emails aren’t as effective as social media?
Well, because if somebody creates a crappy email marketing campaign, and by the virtue of it being crappy it falls flat on its face, the person will find no one to blame but the campaign.

The biggest blunder of his was not to study the qualities of a successful email marketing campaign first.
Below are 70 of the most extensively researched practical tips that make up for an awesome email campaign.
Making use of all tips in one campaign is not possible. However, it’s best to pick the ones you think will work for your campaign.

One call to action

Stuffing your mail with way too many call-to-action backfires almost all the time. Reason being your reader is bombarded with directions to follow, he gets confused or worse, frozen i.e. not decide to click on any CTA at all.

Here is something interesting that wordstream has to say…

“Emails with a single call-to-action increased clicks 371% and sales 1617%”

Optimise email for mobile devices

Study says that 74% mobile device owners use their device to check emails.
If your emails are not optimised for smartphones, they won’t be read by the receiver. That’s a certainty.
Nobody wants to go through uneven text or images that take too long to load.
That’s not fluff talk. 69% mobile users delete emails that aren’t optimised for mobile.

Setting deadline to create urgency

From time immemorial, marketers have been exploiting the power of urgency to compel people to take action.
But that’s not manipulation.
People like to know that something is scarce and will get over if they don’t act soon.
This psychological hack can make more readers visit your site, buy from the sale, subscribe etc.
Make use of time-intensive words like

  • Fast
  • Quick
  • Click now
  • Offer expiring
  • Hurry up
  • See stock soon
  • Sign up before it’s late
  • Ending soon
  • Never before

 

Minimise the number of images to increase click through rate

Getverto.com says…
“Campaigns with images had a 42% higher click through rate than campaigns without images”
While images can increase the click-through rate exponentially, going overboard with this can flip on you. Having too many images distracts the reader from the main content or in simple words, your OFFER.
Similarly, infographics do wonders when it comes to content marketing, but they fail miserably to garner attention when used in an email.

Use templated emails for regular emails

These emails are usually sent to your everyday email list i.e. suppliers, regular customers, vendors, employees etc
Templated emails are the ones that are designed on the base of a pre-built template.
Apart from saving your time, they are also efficient as your reader knows the format and how to extrapolate his desired information. Email newsletters can be a good example of templated email.
There are tools such as Mailchimp that provides templates. You can use their readymade designs or create your own customised designs if you know coding.

Use personalised email format to push receiver to take an action
Personalised emails work when you need to push the customer to take a step or decision, like signing up for the upcoming webinar or a fresh series of newsletters.
These emails are sent less frequently than templated emails because logically, how many times in a month can you have a webinar or how frequently can you change the theme of your newsletters?
Not so frequently.
They create sort of a rapport between the sender and the reader.

28-39 character subject line for mobile devices

This is a generally overlooked part of email optimisation for mobile devices, including tablets.
Subject line is multiple times more important than the content of your email because if the subject line itself is not structured right to instigate interest in the recipient, no matter how awesome content your email has inside, it will never be opened.
Now there is no set number of characters that goes along with every mobile device because every mobile devices size is different. Also, the way the user holds the device matters too i.e. in portrait or landscape.

However, it is found that keeping the characters of subject line the range of 28-39 characters works well.
Now it’s a bit difficult to keep the optimum number of characters within the range and still write a compelling subject line, but here is where your or your copywriter’s creativity comes in.

Avoid spammy words that get filtered by gmail

There are many categories of words that trigger the spam filter of Gmail. And if you want your newsletter to land straight in the inbox, and not get dumped in the spam letterbox, you better stay away from such words.

Utilising preheader text

Preheader text is a short summary text that follows subject line. You usually see this as a trail of words right after the subject line. Email service providers show this to tip you off about the content of emails.
If utilised correctly, it can make the open rate of your emails shoot through the roof.
Few benefits of optimising it…

  • Recipient of your mail can be enticed to open mail through a juicy line
  • It works as a subliminal advertising tool

Avoid generic greetings like “hey reader”

As per sources, only 5% companies personalise extensively.
Not only is personalised greeting essential for creating an instant rapport between you and the reader, it is also important to evade the spam folder, the point we discussed above.

Post scriptum to emphasis an offer

Post Scriptum was more prevalent at the time of paper & ink. When a writer desired to add something important after signing off the letter, he used to write a P.S.
Now even though we have the luxury to make as many corrections in an email, a P.S. doesn’t fail to draw the attention.
It’s a successful copywriting technique that builds comfort with the reader while adding a dash of personalisation.
As a note, keep your Postscriptum informal even if your email leans a bit towards shakespearean language.
P.S. Here is a list of things you can put in ps…

  • Bonus
  • Testimonial
  • Offer
  • Deadline
  • Thank you note

 

  • Writing actual numeric numbers in subject line to grab attention instead of spelling them out

Most people skim through emails.
It’s not bad, at least your email is being read, but it can be a problem when the reader misses an essential detail while skimming.
Say for example, you own a shoe store and send people an email informing them about a sale about to happen this weekend. You are offering a whopping sixty percent discount on shoes.

Now it would have been more catchy if you could offer 60% Discount on shoes.
Get the point?

Automated reminder emails increase receiver participation
The average adult forgets three key facts, chores or events every day, a study finds.
Our brains are designed to remember only the majorly important events and details.
So unless you have a mad fan following of buyers like apple, who will line up before stores a day before the launch of a new product, you have to remind them of your offer.
Suppose you have a webinar on 14th of February 2017 starting at 3.30 pm.
You have sent emails to your list a week ago informing them how exclusive the event is and how valuable it is going to be.
Now if you remind your list on 14th of February at 10 am, people’s participation will shoot up dramatically.
Try it.

Address the reader’s reptilian brain

Reptilian brain is the quicker, reflexive part of your brain that hasn’t evolved much since we were reptiles.
While most of our daily life decisions are made by this part of our brain, we still optimise our emails for the more logical, rational and frankly slower part of our brain.

vladi from wealthmagnate.
Our reptilian part of brain is…

  • Intuitive and associative
    • Quick
    • Always alert
    • Has a small capacity for details
    • Effortless at making decisions

    How great marketers optimise for reptilian brain….

    • Pain

      People are skeptical of losing anything valuable.
      And that includes money.
      So when you give a satisfaction/replacement/refund guarantee, reptilian brain dances and gives its approval.

    • Fear

      At tribal times, whoever used to walk behind was the most susceptible to predators.
      Hence, the reptilian brain doesn’t want to be left behind. When you create a scarcity, people want it more.

    • Proof

      Testimonials are popular because of this factor only. They appeal to the rept brain that there are people who have been through something and came back unharmed.

    • Ego

      If there is anything that people like more than themselves is ‘themselves’, which means if your email doesn’t describe what’s in store for them, you might as well not send the mail.

    • Comparison

      Ever wonder why before and after photos are so effective in bringing comparison? Now you know.

     

    Avoid formal language while writing email

    Make you reader feel like they are reading something from their dear friend and not from a company that just writes to them occasionally to extort their money.
    The truth is that your reader is barraged with formal emails everyday. In 2016, about 116 business emails were received by an average user per day.
    If you write informally, they’d not remember you as another company promoting themselves.

    While collecting leads, segment them as per industry

    Instead of sending one generic run-of-the-mill email to all participants in your email list, classify them as per industries.
    Doing this would give you the opportunity to tweak email content as per the industries and the receiver would relate to what you are offering. I think you will find 10 Highly Effective Email List Building Techniques very useful while building email list.

    Add a case study to the specific industries to hook recipient

    Your question…what exactly does a case study do?
    The answer…provide the reader a tangible and verifiable example to rely on while making a decision.
    Now instead of pairing the case study with the email, send it as a follow up email immediately.

    Words to use for benefit-focused subject line

    • Best
    • Cheapest
    • Easiest
    • Fastest
    • Prettiest
    • Quickest

     

    Putting GIF in the content

    Dell, a company people thought had no fight left in it, launched a GIF-intensive email marketing campaign and lifted its revenue by 109%.
    GIF is the name of the game today. It is way lighter than a video, and equally, if not more, heavier than a high resolution image. It is also a modern trend which your subscribers will appreciate.

    Use top performing keywords for news

    • Announcing
    • Discover
    • Find
    • Introducing
    • Learn
    • New
    • Read
    • See

     

    • Keeping your subscribers list up-to-date

    The most important step before initiating an email marketing campaign is to sift through your years old list of subscribers.
    Over the months, many of your subscriber go absolutely cold. Some of them may have changed their vendor and some are not looking for the services you provide.
    Or some might not even be in this world anymore. Just kidding.
    Without going through a stringent cleansing of your email list, you end up with inaccurate statistics about the open rate, click-through rate and subscribe rate.
    What the solution?
    Data cleansing services come handy in this situation. If you think that keeping an in-house employee for this petty but important task expensive and uncalled for, there are some really good data cleansing services outsourcing companies out there which can do the messy work for you very fast and reasonably.

    Use top performing keywords for discount

    • 2 for 1
    • Clearance
    • Discount
    • Half off
    • Offer
    • Sale
    • Save

     

    Use top performing keywords for command

    • Add
    • Aim
    • Buy
    • Call
    • Click
    • Download
    • Get
    • Open
    • Put
    • Register
    • Try

     

    Use top performing keywords for addressing personal

    • He
    • I
    • It
    • Me
    • Mine
    • Our
    • You

     

    Use top performing keywords for reasoning subject line

    • Here’s how
    • Steps
    • Ways
    • Why

     

    Use top performing keywords for urgency

    • Expire
    • Expiring
    • Extended
    • Hurry
    • Last chance
    • Limited time
    • Now
    • Running out
    • Still time

     

    Standard layout for most of the emails

    How would it be like if everyday your office layout was changed?
    The telephone which used to be on the desk is now in the cupboard.
    All the stationary inside the trashcan.
    All the trash on the desk.
    That’s a nightmare right there.
    Don’t let your subscriber go through such nightmare every time they open a mail from you.
    It is always best to keep one email layout throughout the campaign. It becomes easy for the reader to scan the information.

    Mention your name in the ‘From’ section of mail

    There is nothing more personal than putting your name and goodwill on the line. The reader feels more connected to you.
    “By adding a personal touch to your email campaigns, you can differentiate your content from others and significantly improve your email’s open rate and clickthrough rate (CTR)” says sandeep from 99signals.
    I would be more excited to open a mail from Brian Clark than Copyblogger.

    Supershort reengagement email
    9-word email is a proven technique.

    Say for instance, you sell Virtual assistant services online. Pick up your stale subscribers’ list, and write them a simple supershort 9-word email…

    “Are you still looking to hire a Virtual assistant?”

    People claim to see an engagement rate north of 62% with such strategy.

    Make your subject lines too clear rather than too creative

    Regarding subject lines, Giles in his post writes “ Questions that speak to the wants, needs, or desires of your target audience are a good place to start…and if you can show that your email is going to answer one of the customer’s main questions then they are more likely to open it “
    Don’t make your subject line so abstractly creative that your subscriber doesn’t even open the mail.
    Your main aim is to provide simple straightforward information to the reader.
    When in doubt, remember…
    “Sprinkle a pinch of creativity instead of dumping a jarful”

    Avoid grammar and spelling errors

    While okit’s be informal, itz not okhay to make kindergarden mitsakes in writings emails.
    When I see a slight mistake in spellings, I instantly know that the piece of writing has not cleared editorial rounds. And if the senders are too careless to send emails without proofreading it, we might as well be equally clumsy to delete the mail without giving it second thought.
    Grammarly as also mentioned by Chintan in his blog post, is a great tool, that instantly tells you not only the spelling errors but also grammar and punctuation errors.

    Make your email content unambiguous

    Be as certain, specific and to the point as you can.
    Your subscriber should understand the crux (purpose) of your email in a glance.
    If he is confused about what you are offering, you have lost him already.
    For example:
    “Save Money” is too vague.
    Instead try “Save 40% this friday at John’s apparels”

    Refrain from using passive voice

    Using passive voice beautifies the sentence but at the cost of making grasping thoughts difficult.

    Stephen King, a profound writer, discusses the importance of writing in active voice in his book On Writing.
    “ Passive voice is weak, it’s circuitous, and it’s frequently tortuous, as well.
    How about this:
    My first kiss will always be recalled by me as how my romance with Shayna was begun
    A simpler way to express this idea—sweeter and more forceful as well—might be this in active voice: My romance with Shayna began with our first kiss. I’ll never forget it.

    Keep sentences short and sweet

    Another extension of email best practices, as Shalini seconds in her blog post.
    Human mind is great at grasping thoughts put forward in small sentences.
    Now if you put too many words together and string it in one sentence only that never seems to end nor does it seem to have any punctuation marks in it because well who uses punctuation marks these days right?
    Read the above statement properly?
    I am sure you didn’t.

    Reduce technical words to minimum

    Make this a policy.
    No jargons.
    you might know them by the virtue of you being in your industry but your reader is not so savvy.
    Do this instead. Describe words in colloquial. By the way, colloquial is general language which people interact and think in.

    Adhere to CRABS
    Dave Chaffey, author of Total Email Marketing suggests following CRABS, an acronym to write effective email copy.

    C= Chunking
    Chunking is about putting one idea in one paragraph only. If you put too many ideas in a paragraph, the reader will get confused and wouldn’t have a clarity as to what to think on.

    R= Relevance
    In a limited space and limited attention span of the reader, you’d only be concerned about putting relevant idea and cutting out the fluff.

    A= Accuracy
    Mention only what you can deliver. Overpromising in the email and not honoring that is a big turn down for your subscriber.

    B= Brevity
    Why use two words when you can use one? And why use 3 sentences when two gets it done?
    Brevity is going through your content after designing it and trying to eliminate unnecessary sentences.

    S= Scannability
    Readers don’t read word to word, they usually scan. This we have discussed in a previous point.
    Organise your email content in such a way that the subscriber gets the gist of it by just a sweeping glance.
    Make proper subtitles follow the title.

    Don’t overdo personalisation

    We discussed how important personalisation is to evoke other person’s interest in the mail or in general, everything. But overdoing it can come across as kind of creepy, or worse toady.

    Making reader feel that you are there for them

    That’s selling 10. Unless the recipient of your mail trust you, it’s very difficult for you to ask them to take a decision.
    In your email, you can discuss a situation that your reader can relate to.
    For example, you can initiate the email with how protests are going against Donald Trump, or how Manchester United won the match against Chelsea last Friday.

    Social proof content

    From kissmetrics…Over 70% of Americans say they look at product reviews before making a purchase.
    Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
    There are different kinds of social proofs you can utilise…

    • Expert: It can be a successful blogger of a specific niche, or a business leader
    • User: Put a testimonial of one of your existing customers and let your subscribers know how he/she felt.
    • Social: Putting up the number of customers you have served. For example “3425 customers served and counting more as you read”
    • Celebrity: Celebrity faces attract probably the biggest crowd. Advertising industry has been milking that for decades. Sure, it does cost more than anything else, but in time like a grand launch, you can afford to shell out a few more bucks.

    Suspense creation

    One of the main problems of copywriters and marketers has been the fleeting attention span of the reader.
    Unless the reader is reading, their product would not get sold and the would mean…
    Gotcha!
    Creating a dramatic situation and posing a question in the minds of your readers can keep them hooked from the headline to the post scriptum.

    Writing email in the form of a part of a continuous conversation

    ” Hi John,

    So in my last email, we discussed how we can improve your email marketing campaigns success rate.
    Now we will discuss about how to increase the open rate substantially “
    Got the point? If your subscriber feels like he/she is a part of a conversation, he/she will be more open minded and less afraid to take action.

    Use timer to create urgency

    If your offer has a timeline, say for instance, a webinar or a grand sale; its best to put a timer in the mail to show that the time is running out.
    Its an age old psychological trick to create a sense of urgency.

    Offer partially pre filled forms to reduce receiver’s work
    Nobody likes to fill a form as long as a bible. And that too with their boring personal details. It’s just too excruciating of a task.
    Greenpeace India, a forest conservation society and environment conservationists, saw a 400% increase in the donations when pre-filled donation forms were given.

    Highlight benefits in your email body
    “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

    said Theodore Levitt, American Economist.

    There is only one reason because of which a subscriber opens your email and that is…
    “What’s in it for me?
    Use bullet points to highlight benefits of your offer. Keep it really simple and crisp.
    Keep testing how you write benefits and how they are performing.

    Insert multiple links to increase click-through rate

    As we discussed earlier, your primary CTA should be only one in number and in the form of button.
    But other slightly less important CTAs can be added in the form of text links so that if the primary button gets unnoticed, the subscriber has other links to click on.

    Its awesome to give something downloadable
    As per redicati, number of emails sent and received with attachments increased 43% on daily basis percent from 2009 to 2013, which means that people prefer attaching some form of downloadable data with their emails.

    Mostly, marketing people focus more on a clear message coupled with a call-to-action, but why not offer something valuable with the mail.
    Say for instance, a small size investment company sends you a downloadable study of the recent market trends in investment along with its regular emails.

    It is a part of forming a habit like Death to the Stock Photo does. They send mails once a month but they couple it with such stunning high resolution images that it forms a habit in the subscriber to expect that every time.
    And that makes them buy better membership of the company.

    Keep readers excited
    This doesn’t mean keep them guessing. It means make them expect content better than the last time.
    Quora’s emails range from weird to practical but they never seem to fail to entice excitement and curiosity.

    Make use of referral system

    No better example to demonstrate this point than Uber. Uber has developed its whole market on the basis of referral system.
    Another fun psychological trick? People find word-of-mouth coming from their friends or relatives more convincing than a billion dollar advertising campaign.
    Why?
    Because they trust them.

    As per a research, 92% of consumers trust referrals from people they know.

    Using buttons the right way

    We talked about creating button for our primary Call-To-Action. But what type of button, you ask?
    IS there any type that increases the likelihood of it being clicked?
    Absolutely yes.
    Here are some of the characteristics of a good CTA button
    The color of the button has to be in contrast with the background. Say for example, an orange button for a white backdrop

    Make your button stand out. Introduce different design, border, texture, text, shadow.

    Lastly, do not be afraid to experiment.

    Offer immense value

    Refrain from making your emails too salesy or spammy. As soon as your email shows up in the inbox, if your subscriber gets a feeling that it’s a sales letter, his/her door already closes.
    Adopt Gary Vaynerchuk’s, Jab-Jab-Jab-Hook approach.
    The approach advocates offering helpful content to your audience at least thrice before asking to act.

    Remind your subscriber who your company is
    Why should this chore be undertaken when I can make my email content impossible to forget?

    Well, because no matter how interesting your email is, your subscriber will mostly forget about it unless you are sending one email everyday.
    But rather than writing long details about your company, just provide an anchor text that directs to your website’s about us page.
    Something like this…

    Leverage the power of your associate’s brand to give more authority to yours

    There is no bigger blunder than not capitalising on the brand authority of your associate brand.

    Take an example of Amazon and Jetblue, two massive corporations, capitalising on each other’s brand value.

    If your brand is associated with another brand in any way, make sure you let your subscribers know about it to make them trust you even more.

    Expressing heartfelt gratitude

    Expressing gratitude is the quickest and the most powerful way to connect with your subscriber in the most humane way possible.
    Let your welcome & thank you not sound mechanic, or worse like a canned routine you give to every subscriber.
    Have a look at the mail from copyblogger below.

    Gamification of process

    Everyone loves to be a part of a game.

    Brainwars, a real-time concentration battling app provides a level up when a participant wins a number of games in a series. It’s very addictive.
    Similarly, Starbucks offers you to win a gift card.

    The 1-2-3 method
    It’s a very powerful way to simplify a process for a subscriber.
    1-2-3 method is breaking down any process that you think requires your subscriber’s conscious effort into a maximum of 3 simple steps.

    • Use the inverted christmas tree approach

    Probably the smoothest technique to keep the reader focused and taking action.

    Grab attention
    First thing first, the top of your email should have something catchy that instantly attracts reader’s attention.

    Build Participation

    Participation keeps the reader hooked.

    Joseph Murphy, the world famous copywriter advocates creating copy in the form of an interesting story so that the reader keeps digging in deeper. It can be a pictorial story too.

    Call to action
    When the story finishes, present a bold call to action button so that your reader knows what he is expected to do.

    Babystep your process

    When you ask a new subscriber to straight away upgrade his/her subscription, you are going right for the kill. And this is why people’s conversion rates lag at 0.002%.
    Baby stepping the process is to ask your reader to take one small step at a time that required virtually no investment from his side.
    It can be…

    • Asking to read your new blog post
    • To check out the new deals on your site
    • To see the teaser of your upcoming product

    …and other examples like this.

    Every small step your reader takes brings you closer to your ultimate goal of getting him converted.

    Shoot mails as per time zones, not as per a standard time
    Marketers test the best time to send emails and send all the mails in that time only.
    That’s a blunder and will never work well if all your email subscribers are not in the same time zone.
    Instead send your mails as per the time zones of your subscriber groups.

    Get inspiration from other great campaigns
    Check out some of the greatest campaigns and handpick the best stuff, for eg subject line, call to action statement, writing style etc and while you create your campaign, make use of the lessons you learn from studying each one.
    It’s not plagiarism. Plagiarism would be when you’d copy-paste the same things from different campaigns in your email campaign. That way you will end up making a Frankenstein.

    Kill previous campaigns immediately that have failed to show result
    There is no point piling campaigns over each other. It won’t do anything other than bringing a randomness to your overall marketing efforts.
    If the previous campaign is not producing results in terms of engagement, kill it ASAP before it kills your brand value.

    Ask the receiver for their feedback

    It’s more like a step to improve your future campaigns than the current ones. However, not underestimating the importance of asking for a feedback, email is a two way conversation.
    When you ask your subscribers for feedback on anything, say how they like the new newsletter, you are bonding with them and at the same time, better strategizing for your next campaign.

    Every next email has to be an improvised version of the previous one

    At the beginning of a new campaign, the initial emails are sent out to test the behaviour of the subscribers. So they can be generic in nature, but as the campaign progresses, you should shoot mails that are a bit more improved and concentrated on the particular receiver than the previous mails.

    Don’t use email as a tool to hardsell

    There is an internal joke that goes around among the email marketers.
    “There is no quicker way to lose your subscriber than to try to sell them via email.”
    If your subscriber doesn’t actively wait for your email, then you are selling something. Get that straight.
    Rather use email as a platform for communicating with and channelising your audience in the right direction.

    Send mails at right time

    It’s a hot wednesday afternoon. You are shifting in your seat trying to pass the time by somehow. Your sleeves are up and the tie is loose.
    Suddenly at 4 o’clock, you get an email from a local brewery…
    ” Chilled House Beer “
    One pitcher free with two
    Now the question is, how would you evade getting a speeding ticket trying to reach that brewery?
    Not just with twitter, timing is critical while spending mails too.
    Online retailer eBags increased email clickthrough rates by 20% and conversions by 65% after running tests to find the best time of day to send out its marketing messages.

    Be bold

    Formal is boredom. Be bold. Use memes, puns or internal jokes to spice things up.

    Limit overuse of caps

    CAPS DO ATTRACT ATTENTION, BUT IN A NEGATIVE WAY.

    Generally, caps are used to denote screaming. Hence too much caps use can come across as disrespectful and overtly authoritative. And it does come under email best practices.

    Testing subject lines

    There is no set pattern to use subject lines. It all depends how your subscribers take them.
    Do you get an increase in open rate when you include a number in the subject line or without a number?
    With a question or without?
    Long or short?
    Unfortunately, there is no encyclopedia that you can refer to. There are subject line best practices though, but it’s best if you understand your subscribers better and draft subject lines for them.
    After all what’s the point if your email goes unopened!

    Use modern and professional font

    While this aspect goes mostly unnoticed, the type of fonts you use in email makes the difference between an amateur and a Professional. And by no means do you wish to be the former.
    Use fonts without tails. Mostly two types of fonts are used, Arial or Sans Serif. They look quite sleek and easy to read.

    The fonts should be supported by receiver’s computer system

    In the name of creativity, if you use a bizarre font that is not even supported by the receiver’s system, then that’s it.
    Most people are aware of that and the systems are also compatible to handle many types, still many native fonts go unsupported.
    Before bulk sending the mails, send few test emails to as many different types of devices as possible (mobiles or computer systems) to see if there is something wrong with the font.

    No crappy landing page

    “The purpose of a landing page is to solely to collect an email address or have your visitor take an action, rather than exposing them to lots of information about your company or project” says salvador from crowdcrux.
    Also, “35% of landing pages failed to match the look, feel and tone of the original email” as per a report by Silverpop.
    It would be far more rewarding if you gave the same, if not more, attention to the landing page as you give to your email campaign and not let it look like a Wikipedia page.
    Out of this exhaustive list, pick the ones that you think are in sync with your email marketing campaign and apply them. Let us know if there is anything else to add to this.

    P.S. Wait for the second part of this topic from this whole series of ”email marketing practical tips”. We shall be discussing about exponentially improving open rate, click-through rate and the subscription rate.
    For more information on email marketing go to emailmonday.

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