How to Write Product Descriptions that Instantly Boost Sales
How persuasive are your product descriptions? Do your product descriptions persuade visitors to hit buy or add to cart button? Or Do they simply provide information about your products or services? The biggest mistake most copywriters often make while writing product descriptions is that they simply describe their products/services stating some general features. You need to sell your products through your product descriptions. You’re probably thinking: Can you really sell your products or services through descriptions? The answer is a big resounding ‘Yes’. What you need to do is to write compelling, seductive, persuasive product descriptions for the products or services you sell. Here, in this article, I will share with you 5 secrets to writing unique, seductive product descriptions that will instantly boost your sales.
What is a product description?
To put it simply, product description is a piece of text that don’t just describe your product’s features but also talk about the value the product aims to add to the customer’s life, benefits and the problem it expects to solve. BusinessDictionary provides the following definition for product description: “Consumer’s view of a product that includes its benefits, form, presentation, price, purpose, etc.” Product descriptions are particularly important in the e-commerce industry where your target audience cannot touch or feel your products but can only know and understand about your product through your descriptions. Therefore product descriptions play a vital role in sales.
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Fundamentals of writing product description
Writing product descriptions is easy but writing good product descriptions that have the power to captivate the visitors isn’t. It requires certain level of copywriting skills and a strong understanding of the product as well as the audience. The fundamentals of writing immaculate descriptions can be categorized into 5 Ws.
- Who is your target audience? – This is one of the most important aspects of crafting compelling copy. You must know the demographic and the interests of your target audience. This will enable you to describe your products and services in a way that will connect with your community.
- What are the details of your products or services that distinguish them from the competition? The details include dimensions, attributes, and salient features.
- Where your product would be used? Are they ideal for indoors or outdoors?
- When would customers use your products? Are they meant for any particular season? Or are they suitable for all seasons?
- Why should somebody buy your products? What problems do your products solve? How do your products make consumer’s lives better and comfortable?
Secrets to Writing Product Descriptions that Increase Sales
Product descriptions have the power to move your make or break a sale. A good description can persuade a buyer to click on ‘Buy’ button while a bad or generic one can put them off and drive them away from your product page. With so much at stake, you simply cannot take a chance and risk it with an ordinary description. Many businessmen take the easy route. They copy product descriptions from the manufacturer’s website and post them on their own websites after a bit of tweaking. I strongly recommend against this as you risk Google’s penalty for duplicate content. Go the extra mile to create unique compelling product descriptions and it will be well worth the effort. Here are the 5 secrets to crafting product descriptions that have the power to instantly boost sales:-- Have clear, well-defined buyer personas – A buyer persona simply means having an idea about the target audience. No marketing initiative can be successful unless you know you are marketing to.You should know your ideal customer; know about his likes, preferences and purchasing habits. What income group does he fall under? What is his profession- a college student, a professional or a housewife etc?Once you have answers to these questions, you will be in a better position to visualize their needs and therefore create descriptions to meet those needs.


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- Match the tone of your voice with the buyer persona

- Write scannable product descriptions
- Optimize product descriptions for search engines –

Why you should outsource product description service
Whether you get product descriptions written in-house or decide to outsource it, it is your personal choice. However outsourcing product description writing to an external agency offers many advantages. The biggest benefit being that it saves both time and money. If you get it done in-house you will need good copywriters on-board which can turn out be expensive considering salaries, infrastructure etc and also selecting the right candidate and training etc can be time-consuming. On the other hand, outsourcing to a reliable organization can save both time and money. They have experienced copywriters on board who have worked for diverse verticals and are capable of writing immaculate copies. Their turnaround time is also good. What’s more, a reputed company will do a proper research to create the right buyer persona for your products or services and write SEO-friendly descriptions. You wouldn’t have to worry about a thing.How to decide product description writing rates:
When it comes to deciding product description writing rates, you should do your homework a bit. Outsourcing companies working in this domain charge differently – some charge on an hourly basis, while many go for a per-word pay model. You should make a decision based on your needs. Acelerar offers competitive pricing plans for product description writing service. The company provides special plans for bulk product description writing. Click here for more detail.Dos and Don’ts in product description writing

- Product descriptions should be written keeping a buyer persona in mind
- Product copy should be in the right tone of voice, matching the personality of a buyer persona
- Product descriptions must mention benefits along with the features of the items
- Product descriptions must be written in a scannable format
- Product copy should sell the products instead of only providing the details of the items
- Use jargons, long phrases.
- Be too formal in your tone while writing.
- Give too much emphasis on SEO aspect and ignore readers.
- Skip proofreading the content before posting online.
- Not checking readability.
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Conclusion:
Product descriptions can make or break sales. Whether you are getting them written in-house or you are outsourcing them, you should make sure that product descriptions have been written for your buyer persona in the scannable format using the right tone of voice.
Product descriptions based on the 5Ws convince more visitors to buy your products.
And never forget to optimize product descriptions for search engines.
If you keep all these pointers in the mind, your product description will certainly boost your sale.
What about you ?
What secret do you want to reveal to write immaculate product copy?
Do share your thought in the comment section. I’d love to hear about it.
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- Product Description Writing
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