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eCommerce Product Data Enrichment Services
eCommerce stores worldwide miss out on billions of dollars in revenue due to bad search results and low click-through rates.
- 32% of users dump the brand after one bad experience.
- 58% of users abandon carts due to a lack of information and poor navigation experience.
- With the right product data enrichment services, you can increase eCommerce conversion by 30%.
What is eCommerce Product Data Enrichment?
eCommerce product data enrichment service is the process of filling the information gaps that are commonly found in product descriptions. Your customers deserve to know the full story behind your product, including relevant attributes, properties, and miscellaneous information that helps them in making the right purchasing decision.
Let’s say a buyer is on the lookout for a pair of jeans. They hop on your store, but cannot find anything about the fabric, wash quality, and fit of the jeans.
In the absence of relevant information, there’s a high chance of customer bounce.
Your eCommerce store’s sales are just as good as your listing. Inconsistent data placement with gaps suppresses your products. eCommerce Product data enrichment services find gaps in product data and add new, accurate, and up-to-date data with relevant information.
Data enrichment also highlights new attributes that are relevant to the customer. The new constraints and features in the description help buyers in making informed decisions based on niche information.
The Manufacturer and Costumer Attribution Gap
Product descriptions can be viewed through two lenses: Manufacture and customer attribution. The manufacturer attributes list description is centered around procurement and purchasing. This includes color, price, style, product type, fabric, and size.
But it’s not enough.
The customer attributes include features that are important to the customer. That’s color, price, style, pattern, occasion, usage, fit, material, length, etc.
eCommerce Product Data Enrichment Targets Six Areas:
- Sales copy
- Product details and attributes
- Visual assets, illustrations, and media
- Social proof, testimonials, and customer proof
- Product insights
- On-page and off-page SEO
Why eCommerce Product Data Enrichment Service is Crucial?
Are you giving your target buyers enough product information to make a purchasing decision?
Buyers need enough information to make a decision. Product descriptions must have crucial product attributes like physical qualities, social proof, warranty, features, shipping, manufacturing, etc. eCommerce Product data enrichment services optimize the entire value chain of the product for existing and potential buyers. In the absence of relevant information, buyers bounce to another store, and you may end up losing the sale.
eCommerce Product data enrichment services have multifold benefits. Here are some of them:
- Improved Product Discoverability
- Better product descriptions
- Personalized shopping experience
- Better SEO and organic traffic
- Reduced returns and customer service inquiries
Merchandise enriched with relevant product data helps throughout the buyer’s journey. In the game of eCommerce and DTC businesses, specificity wins.
Does Your Online Store Need eCommerce Product Data Enrichment Services?
When it comes to an eCommerce store, your customers can’t pick up your products, feel the material, or try a sample. The only source of information they have about your product is the one they can read alongside the images, which is the description.
Giving customers access to information about the product pushes them down the funnel and allows them to interact with the product.
If your online store is suffering from declining average page sessions, then it needs to enrich product data.
Fill Gaps with Information
As the cost per acquisition climbs with each quarter, losing customers in the final stage of the funnel can be a fatal mistake for your business.
Here’s where Acelerar comes in.
Acelerar identifies information and fills gaps in product information to improve search rankings.
Acelerare Commerce product data enrichment services employ the integrated efforts of software platforms and trained professionals to aggregate information at our disposal to fill critical information gaps.
To deliver premium eCommerce product data enrichment services, we go beyond description and attributes and include sales copy, visual assets, SEO, and third-party product data sources from suppliers and content service providers.